Marketing Skills Mastery

The Power of Pillar Pages (MSM02)


Description
In ancient Greece and Egypt, things were built to last. Many of their monuments are still standing, despite being thousands of years old. The foundations of a business website should be just as strong. In the modern world, it’s all too easy for a website to disappear into the depths of search-engine rankings. One of the simplest ways to avoid this, is through pillar pages.

You can use pillar pages to give a clear overview of a website, while also providing links to related content. Good pillar pages can help people navigate the company website easily, encourage users to engage with the business you work for, and boost search-engine rankings. This course will show you how.

By the end of this course, you’ll be able to:

● Recognize the benefits to user experience that pillar pages offer
● Identify how pillar pages can promote the company’s digital rankings
● Create and manage your own pillar pages

Why take this course?

If you’re a marketing manager, marketing executive, or a senior leader, this course can help. You’ll learn about the benefits of pillar pages and discover how to boost your search engine rankings. You’ll also learn to create and manage your own pillar pages to help users interact with the company you work for online.

10 mins | SCORM | Development Plan

Content
  • The Power of Pillar Pages
Completion rules
  • All units must be completed