Online Social Presence

LinkedIn - Using your Best Profile to Promote your Business (OSP03)


Description
You’re probably familiar with LinkedIn at an individual level - it’s by far the most popular platform for professional networking and job-hunting. It doesn’t stop there, though! More and more businesses are using LinkedIn to network, market, and stay ahead in their industries. LinkedIn offers a wealth of features to promote your business, and keeps adding more.

Using LinkedIn for business builds your company’s digital presence, and connects you with potential partners, clients, and customers. This course will give you the tools you need to develop your LinkedIn strategy and build the best company profile, whatever the size of your business.

By the end of this course, you’ll be able to:

• Create a high-quality LinkedIn company page
• Use LinkedIn’s specialized features to boost your company’s profile
• Build meaningful business relationships through high-value posts and featured content

Why take this course?

This course is aimed at businesses of all sizes. It will be particularly useful to you if your role involves digital marketing and strategy. You’ll learn about LinkedIn’s powerful tools for business and some great strategies to maximize the impact of your company profile.

5 mins | SCORM | Takeaway Tasks, Development Plan

Content
  • Using your best profile to promote your business
Completion rules
  • All units must be completed