Course
The Marketing Funnel - From the Top to the Bottom (MSM01)
$15.00
Marketing Skills Mastery
The Marketing Funnel - From the Top to the Bottom (MSM01)
You know that saying, “Cast your net wide”? Well, that’s the best way to begin a marketing campaign. When you start building consumer relationships, you invite as many people as possible to view your product. But, as with fishing, not...
The Power of Pillar Pages (MSM02)
$15.00
Marketing Skills Mastery
The Power of Pillar Pages (MSM02)
In ancient Greece and Egypt, things were built to last. Many of their monuments are still standing, despite being thousands of years old. The foundations of a business website should be just as strong. In the modern world, it’s all too easy for...
Campaign Management (MSM03)
$15.00
Marketing Skills Mastery
Campaign Management (MSM03)
Marketing campaigns are complicated. Do you choose the social-media route or do a viral video? Maybe you need to go to a trade show, and run a print campaign. With so many moving parts, it’s easy to lose track of what’s going on, and harder...
Inbound vs. Outbound Marketing (MSM04)
$15.00
Marketing Skills Mastery
Inbound vs. Outbound Marketing (MSM04)
Think about the last product you discovered that made you smile. Maybe it was something you ate because your friend recommended it, or a song suggested to you on a music streaming website. It probably wasn’t something you heard about from a...
Creating High-Value Content (MSM05)
$15.00
Marketing Skills Mastery
Creating High-Value Content (MSM05)
Catching someone’s attention is tricky. Sometimes, it’s easier to press delete than open that marketing email. In an ideal world, customers would look forward to engaging with your marketing. They’d want to stay in touch, read, share, and...
Content Management Systems (MSM06)
$15.00
Marketing Skills Mastery
Content Management Systems (MSM06)
Wouldn’t it be great if you had a technical wizard on your marketing team? You know the sort. The genius who could whip up a website and code your campaign to victory in no time. Unfortunately, we’re not all gifted with technical know-how....
Content Communities (MSM07)
$15.00
Marketing Skills Mastery
Content Communities (MSM07)
If you’re a marketing executive or manager, you’ll be familiar with the phrase “Content is king.” You’ll also be familiar with the latest trends when it comes to online communities. Brands are eager to get their content seen on big...
AI-Powered Copy (MSM08)
$15.00
Marketing Skills Mastery
AI-Powered Copy (MSM08)
Imagine this scenario: a brilliant copywriter sits down to compose a synopsis for a training course. They type a quick 30-word description of what the training needs to cover. Then they click a button – and hey presto, their computer generates...
The Power of User-Generated Content (MSM09)
$15.00
Marketing Skills Mastery
The Power of User-Generated Content (MSM09)
When you take a picture showing off a prized possession like a new car, a handbag, a pair of shoes – whatever it might be – and you share that image online, what you’re doing is publishing “user-generated content” (UGC). Content like...
The Different Content Marketing Strategies (MSM10)
$15.00
Marketing Skills Mastery
The Different Content Marketing Strategies (MSM10)
If you’re a marketing executive or manager, you’ll know all about the power of content marketing. You might already be producing blogs and articles demonstrating your business know-how. Almost certainly you’re pumping out posts on social...

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